SERA Facial Daily Bar

Softness for skin that's been asking for it.

The SERA facial bar is designed to soothe and soften even the most sensitive faces with daily use. Calamine's soft pink mineral powder has long been trusted to calm what irritation disturbs. In SERA, it carries that same quiet authority — drawing down redness, softening reactive skin, meeting the face at its most vulnerable.

Lavender water soothes at the surface. Allantoin supports the skin's own renewal beneath it. What you feel after rinsing is not the temporary comfort of fragrance or sensation — it's a moisture that holds, and a calm that stays.

SERA is designed for skin that flares. For faces that need gentleness more than intervention. Use it morning and evening, without hesitation. It will not sting. It will not strip. It simply leaves your skin feeling the way it rarely does: at ease.

Ingredients: Sodium Cocoyl Isethionate, Calamine, Lavender Water, Glycerin, Aloe Vera Extract, Allantoin, Panthenol (Vitamin B5), Silk Amino Acids, Sweet Almond Oil, Sodium Chloride, Citric Acid.

Note: SERA's calamine-based formula is more delicate than other ON:GI bars, making it too soft to emboss without cracking. The "Back to Basic" stamp may be absent or very faint — this is completely normal and does not affect the formula or quality in any way. It's simply a characteristic of what makes SERA so uniquely gentle.